Surfer alternatives
Surfer tracks brand visibility in search. These 5 tools do the same job or overlap with it (see all AI SEO tools).
Compared at a glance
| Tool | Pricing | Platforms | Standout |
|---|---|---|---|
| Surfer | Paid from $49/mo (billed annually) | API, Plugin or MCP | Tracks brand visibility in search |
| Semrush | Free plan · Paid from $117.33/mo (billed annually) · Free trial | API, Plugin or MCP | Free plan available; free trial offered |
| Writesonic | Paid plans: see official pricing | — | Tracks brand visibility in AI tools |
| MarketMuse | Free plan · Paid plans: see official pricing | — | Recommends what content to write |
| Clearscope | Paid from $129/mo · 14-day free trial | — | Query Tracking across ChatGPT and Gemini |
| Frase | Paid plans: see official pricing · 7-day free trial | API, Plugin or MCP | Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS |
The alternatives
Semrush also covers SEO and keyword research, and adds AI visibility tracking and technical site audits alongside traditional search results.
Choose Semrush if you are a freelancer or small business growing visibility with SEO, or you manage multiple brands, regions, and teams
Writesonic tracks brand visibility in AI search, creates content and fixes, and measures results for enterprise, agency, growth and e-commerce teams.
MarketMuse is AI-powered content planning software for brands, publishers, agencies, SEOs, and content teams, with a free plan of 1 user and 10 queries per month.
Clearscope also handles SEO content work, covering writing, optimizing, and tracking content in Google and AI search, with an AI drafting and editing workflow.
Choose Clearscope if you are a content team that wants to write, optimize, and track content in one platform
Frase runs SEO and GEO content end to end, from site audits to research, drafting, publishing, and monitoring, which overlaps with Surfer's content and SEO work.
Choose Frase if you are a solo, freelancer, agency, or multi-site brand wanting audits, drafts, and publishing in one tool
