Surfer is an AI visibility and SEO platform for tracking brand presence in Google and AI search and creating or optimizing content, for agencies.
Paid from $49/mo (billed annually)
Semrush
Semrush tracks brand visibility in search results and AI answers, for freelancers, small businesses, and complex organizations managing multiple brands.
- Free plan
- API · Plugin or MCP
- Verified 16 Oct 2026
What Semrush does
Semrush is a tool that tracks how brands appear in traditional search results and in AI answers. It includes keyword research with AI, technical site audits, position tracking, and AI visibility tracking at prompt level. Plans include a Free plan, an SEO plan at USD 139/month billed monthly or USD 117.33/month billed annually, a Starter plan at USD 199/month billed monthly or USD 165.17/month billed annually, and a Pro+ plan at USD 299/month billed monthly or USD 248.17/month billed annually, with Advanced and Semrush for Enterprise available by contacting sales.
Built for
- Freelancers and small businesses growing their online visibility with SEO
- Complex organizations managing multiple brands, regions, and teams
Key features
- Keyword research with AI
- AI visibility tracking at prompt level and AI market share analysis
- Technical site audits
- Position tracking
- Content optimization (Pro+ and above)
- Historical SEO data (Pro+ and above)
- MCP access for AI assistants (Starter and above)
- SEO share of voice (Advanced)
Pros and cons
Pros
- Offers a Free plan with 1 demo project and 10 reports per day across all vital tools.
- Has a self-serve signup and a free trial.
- Includes keyword research with AI, technical site audits, and position tracking.
- Provides an API and plugin or MCP options for connecting other tools.
Cons
- Advanced and Semrush for Enterprise pricing is not published and requires contacting sales.
- Content optimization and historical SEO data are only available on Pro+ and above.
- SEO share of voice is only listed for the Advanced plan.
Where Semrush is listed
Semrush is listed under AI SEO tools in AI marketing tools.
Semrush alternatives
Compare all 5
Writesonic tracks brand visibility in AI search, creates content and fixes, and measures results for enterprise, agency, growth and e-commerce teams.
Paid plans: see official pricing
MarketMuse is AI-powered content planning software for brands, publishers, agencies, SEOs, and content teams, with a free plan of 1 user and 10 queries per month.
Free plan · Paid plans: see official pricing
Clearscope is a discoverability platform for content teams to write, optimize, track and monitor content visibility in Google and AI search, with query tracking across ChatGPT and Gemini.
Paid from $129/mo · 14-day free trial
Frase covers SEO and GEO content work end to end, from audits and research to drafting and publishing, overlapping Semrush's SEO focus while adding writing and publishing.
Paid plans: see official pricing · 7-day free trial