Semrush also covers SEO and keyword research, and adds AI visibility tracking and technical site audits alongside traditional search results.
Free plan · Paid from $117.33/mo (billed annually) · Free trial
Surfer
Surfer is an AI visibility and SEO platform for tracking brand presence in Google and AI search and creating or optimizing content, for agencies.
- Paid
- API · Plugin or MCP
- Verified 15 Oct 2026
What Surfer does
Surfer tracks brand visibility across Google and AI search engines, including ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews. It also covers mention gap and brand sentiment tracking, and helps create and optimize content with Content Score, SERP analysis and an AI writing assistant. Plans are listed at USD 49 to USD 299 per month billed annually, with an Enterprise option priced by sales contact.
Built for
- Agencies
Key features
- Track AI visibility across ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews
- Mention gap and brand sentiment tracking
- Content optimization with Content Score and SERP analysis
- Surfy AI writing assistant and AI detector & humanizer
Pros and cons
Pros
- Tracks brand visibility across ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews.
- Includes content optimization with Content Score and SERP analysis.
- Offers self-serve signup.
- Discovery plan is listed at USD 49/month billed annually, covering 120 documents and 10 tracked pages.
Cons
- Enterprise pricing is not published and requires contacting sales.
- Prompt tracking limits and refresh frequency depend on the plan; for example, the Standard plan tracks 25 AI prompts refreshed weekly, while the Pro plan tracks 50 refreshed daily.
Where Surfer is listed
Surfer is listed under AI SEO tools in AI marketing tools.
Surfer alternatives
Compare all 5
Writesonic tracks brand visibility in AI search, creates content and fixes, and measures results for enterprise, agency, growth and e-commerce teams.
Paid plans: see official pricing
MarketMuse is AI-powered content planning software for brands, publishers, agencies, SEOs, and content teams, with a free plan of 1 user and 10 queries per month.
Free plan · Paid plans: see official pricing
Clearscope also handles SEO content work, covering writing, optimizing, and tracking content in Google and AI search, with an AI drafting and editing workflow.
Paid from $129/mo · 14-day free trial
Frase runs SEO and GEO content end to end, from site audits to research, drafting, publishing, and monitoring, which overlaps with Surfer's content and SEO work.
Paid plans: see official pricing · 7-day free trial