Semrush alternatives
Semrush measures brand visibility online. These 5 tools do the same job or overlap with it (see all AI SEO tools).
Compared at a glance
| Tool | Pricing | Platforms | Standout |
|---|---|---|---|
| Semrush | Free plan · Paid from $117.33/mo (billed annually) · Free trial | API, Plugin or MCP | Measures brand visibility online |
| Surfer | Paid from $49/mo (billed annually) | API, Plugin or MCP | Tracks brand visibility in search |
| Writesonic | Paid plans: see official pricing | — | Tracks brand visibility in AI tools |
| MarketMuse | Free plan · Paid plans: see official pricing | — | Recommends what content to write |
| Clearscope | Paid from $129/mo · 14-day free trial | — | Query Tracking across ChatGPT and Gemini |
| Frase | Paid plans: see official pricing · 7-day free trial | API, Plugin or MCP | Drafts written in brand voice from your site |
The alternatives
Surfer is an AI visibility and SEO platform for tracking brand presence in Google and AI search and creating or optimizing content, for agencies.
Writesonic tracks brand visibility in AI search, creates content and fixes, and measures results for enterprise, agency, growth and e-commerce teams.
MarketMuse is AI-powered content planning software for brands, publishers, agencies, SEOs, and content teams, with a free plan of 1 user and 10 queries per month.
Clearscope is a discoverability platform for content teams to write, optimize, track and monitor content visibility in Google and AI search, with query tracking across ChatGPT and Gemini.
Choose Clearscope if you are a content team that needs query tracking across ChatGPT and Gemini
Frase covers SEO and GEO content work end to end, from audits and research to drafting and publishing, overlapping Semrush's SEO focus while adding writing and publishing.
Choose Frase if you are a solo, freelancer or single-site team that wants drafts written in your brand voice
