Pictory

Pictory is an AI video generator that turns text, scripts, URLs, slides and videos into captioned videos with AI voices, for creators, marketers, educators and teams.

  • Free trial
  • Browser extension · API
  • Verified 16 Oct 2026

What Pictory does

Pictory is an AI video generator that turns text, scripts, blogs, URLs, PPTs, images, screen recordings and videos into edited videos with captions, AI voices and avatars. It offers automatic captions, AI voiceovers with ElevenLabs voices, AI avatars that narrate content, and image to video generation. Signup is self-serve and a free trial is available.

Built for

  • Creators, marketers, educators, and teams

Key features

  • Automatic captions and subtitles
  • AI voiceovers with ElevenLabs voices
  • AI avatars that narrate content
  • Image to video generation
  • Video editing with text
  • Voice cloning (Professional plan and above)
  • API access
  • Make and Zapier workflow integrations

Pros and cons

Pros

  • Offers a free trial and self-serve signup.
  • Includes automatic captions and subtitles, AI voiceovers with ElevenLabs voices, and AI avatars that narrate content.
  • Provides Make and Zapier workflow integrations and API access for automation.
  • Lists published annual plans: Starter at USD 25/month, Professional at USD 35/month and Team at USD 119/month, each billed annually.

Cons

  • Voice cloning is available only on the Professional plan and above.
  • Enterprise pricing is not published and requires contacting sales.
  • The Starter promotion for the Exclusive Pictory 2.0 offer is tied to the annual Starter plan.

Where Pictory is listed

Pictory is listed under AI video generators in AI video and audio tools.

Pictory alternatives

Compare all 5

Pika

Text to video

Pika is an AI creative platform for making video, images, music and speech in one place, for ad creatives, editors, marketers and filmmakers.

Paid plans: see official pricing

Hailuo AI

Text to video

Hailuo AI makes AI video, image and meme content from written prompts or uploaded photos, and is listed for creators.

Pricing: see official site

HeyGen

Generates avatar videos from text

HeyGen also makes AI videos with avatars and voice from text, and overlaps with Pictory's presenter and avatar videos while adding translation.

Free plan · Paid from $29/mo · Free trial

Kapwing

Generates and edits videos with AI

Kapwing generates videos from prompts and offers editing tools, covering part of Pictory's text-to-video job with a browser-based editor.

Free plan · Paid plans: see official pricing

Krea

Generates and edits images, videos

Krea is a creative suite for images, videos and 3D, so it covers video generation and editing but is broader than Pictory's text-to-video focus.

Free plan · Paid from $9/mo