Phrase

Phrase is a paid AI-powered language intelligence platform for enterprises that automates, manages, and delivers multilingual content, with a free trial.

  • Free trial
  • API · Plugin or MCP
  • Verified 16 Oct 2026

What Phrase does

Phrase is an AI-powered language intelligence platform that automates, manages, and delivers multilingual content. It offers customizable translation workflows, integrations with tools such as Figma, Slack, and WordPress on the Team plan, and a headless, API-first architecture. Multimedia localization including AI dubbing and subtitles is available as an add-on.

Built for

  • Enterprises
  • Localization teams, developers, technology, marketing and executives

Key features

  • Customizable translation workflows (Team)
  • Integrations to Figma, Slack, WordPress, and more (Team)
  • Auto Adapt and Quality Estimation to ensure outputs meet brand and market standards
  • Single sign-on (Business)
  • Connection to AI and technology landscape via headless, API-first architecture
  • Multimedia localization including AI dubbing and subtitles (Add-on)

Pros and cons

Pros

  • Offers a free trial.
  • Team plan is listed at USD 1245/month billed annually, with 20 Strings Seats, Unlimited TMS Seats, and Standard product capacities.
  • Software UI/UX plan is listed at USD 525/month billed annually, with 15 Strings seats, 1M Strings Managed Words, and Unlimited languages.
  • Includes an API platform and a plugin or MCP option for connecting to other tools.
  • Auto Adapt and Quality Estimation are listed to help outputs meet brand and market standards.

Cons

  • Single sign-on is listed only on the Business plan, which is priced by contacting sales.
  • Business and Enterprise plans are priced only by contacting sales, so their costs are not published.
  • Multimedia localization with AI dubbing and subtitles is an add-on rather than a core feature.

Where Phrase is listed

Phrase is listed under AI translators in AI writing tools.

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