Buffer covers scheduling and publishing across many social platforms, like Lately's scheduling side, and lists content repurposing as a secondary task.
Free plan · Paid plans: see official pricing · 14-day free trial
Lately
Lately is a paid AI tool that repurposes blogs, podcasts, webinars and video into social posts and schedules them, for marketing and social media teams.
- Paid
- Verified 16 Oct 2026
What Lately does
Lately is an AI content creation assistant that turns longform content such as blogs, podcasts, webinars and video into social media posts and schedules them. It is listed as a paid tool with Starter, Growth and Enterprise plans. Marketing teams, social media teams, agencies and businesses are the audiences named for it.
Built for
- Marketing teams and social media teams
- Agencies and businesses
Key features
- Repurpose longform text, audio and video into social posts
- Performance analytics (Growth and Enterprise plans)
- Voice model editing (Growth and Enterprise plans)
- RSS feed integration (Growth and Enterprise plans)
- Full calendar plus AI scheduling (Growth and Enterprise plans)
- Multilingual content generation
Pros and cons
Pros
- Repurposes longform text, audio and video into social posts.
- Generates content in multiple languages.
- Starter plan is listed at USD 19/month billed monthly or USD 14/month billed annually, each with 1 Voice model, 5 Social channels and 1 User seat.
Cons
- Performance analytics, Voice model editing, RSS feed integration and full calendar with AI scheduling are available only on Growth and Enterprise plans.
- Enterprise pricing is not published and requires contacting sales.
Where Lately is listed
Lately is listed under AI social media tools in AI marketing tools.
Lately alternatives
Compare all 5
Hootsuite covers multi-network scheduling and AI post generation like Lately, but is aimed at enterprise organizations and prices per user from USD 99/month billed annually.
Paid from $99/user/mo (billed annually) · 14-day free trial
VEED is an AI video creation platform for generating, editing, dubbing and subtitling videos, aimed at marketers and solopreneurs.
Pricing: see official site
Taplio overlaps with Lately on AI post writing and scheduling but is built for LinkedIn growth, adding an engagement feed, lead database and outreach features.
Paid plans: see official pricing · 7-day free trial
ContentStudio matches Lately's repurposing and scheduling work with AI captions, hashtags and images, plus multi-client management for agencies.
Paid plans: see official pricing · 7-day free trial