Filmora

Filmora, from Wondershare, is a desktop and mobile video editor with AI tools for creators, marketers and educators making video.

  • Desktop · Mobile
  • by Wondershare
  • Verified 16 Oct 2026

What Filmora does

Filmora is a video editor that runs on desktop and mobile and uses AI for tasks such as tagging and finding shots and generating subtitles from speech. It also includes timeline tools like keyframes, curves and motion tracking, plus color correction and grading with Color Mask. Self-serve signup is available.

Built for

  • Creators making YouTube and social content
  • Businesses and marketers making brand videos
  • Educators and trainers

Key features

  • AI Media Analysis to tag and find shots
  • Screen recording with separately editable sources
  • Keyframes, curves and motion tracking on a timeline
  • Color correction and grading with Color Mask
  • Subtitle generation from speech
  • AI video generation from text, images, or audio
  • Multi-version export and aspect ratio reframing

Pros and cons

Pros

  • AI Media Analysis tags shots so they can be found in footage.
  • Subtitles can be generated from speech.
  • Keyframes, curves and motion tracking are available on the timeline.
  • Screen recordings can be made with sources that stay separately editable.
  • The editor runs on both desktop and mobile.
  • Accounts can be created through self-serve signup.

Cons

None we could verify on its site.

Where Filmora is listed

Filmora is listed under AI video editors in AI video and audio tools.

Filmora alternatives

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Kling AI

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Pricing: see official site

Kapwing

Generates and edits videos with AI

Kapwing is an AI video creation and editing platform that also offers editing tools, covering part of Filmora's editing job while adding prompt-based video generation.

Free plan · Paid plans: see official pricing

Synthesia

Creates videos with AI avatars

Synthesia is an AI video platform for business that creates videos with AI avatars and voiceovers and handles dubbing, overlapping part of Filmora's job with a business focus.

Free plan · Paid from $29/mo

Descript

Edits video by editing text

Descript: edit video by changing its transcript, with transcription, AI tools and publishing, for creators, podcasters and teams making video.

Free plan · Paid from $16/user/mo (billed annually)

Runway

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Runway: AI platform for generating and editing video, images, and audio, with an API, mobile access, and a robotics simulation toolkit for developers and robotics teams.

Free plan · Paid from $12/mo (billed annually)